Before moving on to the next section of the blog, let us see a few successful WhatsApp campaigns. WhatsApp marketing strategy is not new and has been used by many businesses to engage with their customers, much before the WhatsApp Business app and WhatsApp Business API was launched. Acquired by Facebook for $19 billion in 2014, WhatsApp is a driving place for marketing owing to its high market reach, interactive nature, convenience, and applicability. WhatsApp is a cheap alternative to carrier-billed text messaging via SMS and enables users to share text, images, voice messages, and supports video calling. With such a vast user base and availability in more than 50 languages, WhatsApp is a promising platform for marketers to reach out to an engaging audience.

WhatsApp, with approximately 1.6 billion monthly active users spreading over 180 countries, is now the most popular mobile messenger app worldwide, outranking Facebook Messenger and other social giants. However, messenger apps like WhatsApp have caught up to major social networks when it comes to the user base, and that is why we need a WhatsApp marketing strategy. When we hear the phrase social media marketing, social platforms like Facebook and Twitter hit your mind.

How to use whatsapp for beginners