Some brand activations earn press or social media attention, so they may spread positive word-of-mouth surrounding a brand. Brand activations may help you give your customers engaging images they can associate with your products or services. Visuals can increase the chances of a potential customer recalling a brand when looking for a specific item or service in the future.

Related: What Branding Is and Why It's Important Why are brand activations important?īrand activations can benefit a business because they can demonstrate new brands or products effectively and encourage valuable consumer feedback. These events or campaigns are typically interactive in some way so potential customers can engage directly with the brand and learn how it might fit into their lifestyle. Overall, this can be a good way to show a product or brand's personality and identity. New brands and businesses looking to re-brand can use this type of marketing method. What are brand activations?īrand activations are marketing campaigns or events that directly interact with a target audience to create a long-term relationship and build the reputation of a brand. In this article, we define brand activations, review why they can be important and provide a list of ideas that you might consider using. Understanding brand activations and gathering inspiring ideas can help you build positive brand awareness. Activations are a common way of introducing and marketing a new brand or product. Many brands use a variety of marketing strategies to engage their audiences and promote sales.

Digital activation examples